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Why Purina?

At Purina, we measure greatness by the animals we feed. It’s what drives our research to maximize the potential of every animal, year in and year out. Because if there’s greatness on the inside, there’s greatness on the outside.

Our expertise is backed by:
  • 90 years of research in animal nutrition
  • 24,000 animal nutrition studies
  • 90+ nutrition scientists, Ph.D. and veterinarians
  • 125 patents approved
  • 235 nutritional solutions for 24 species

No other company matches our legacy and commitment to animal nutrition research.

What is the Feed Greatness® Challenge?

Our Feed Greatness® Challenge was designed to help unlock the greatest potential in your horse by choosing Purina®. It takes approximately four bags of feed for one horse for 60 days, so we’ll give you two (2) Buy One Get One (BOGO) coupons for feed (up to $20 off) and materials to guide you through the 60-day trial. Finding the right horse feeding program is paramount to helping your horse perform and feel their best. The Feed Greatness® Challenge provides you the tools, downloadable materials, education and assistance to help you and your horse have a successful experience with Purina®.

Here’s how the Challenge works:
  1. Fill out the Feed Greatness® Challenge form on this page.
  2. We will have a BOGO coupon (up to $20 value) to try a complete feed at your local D&L store.  Your second coupon will be available in 30 days.
  3. Talk with your D&L Farm and Home store to determine the proper feed or supplement for your horse based on age, activity level, forage conditions and more.

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